Adelaide, South Australia

Be the
next trade.

We're trading one paperclip up to a Porsche 911, one Adelaide business at a time. Your business could be the next step.

Be the next trade See the current trade
Currently holding · Trade #01 Paperclip $[value]
01 · The story

One paperclip.
One city. One Porsche 911.

I'm Eric Webb, an Adelaide local. We're trading a single paperclip for something better, then trading that for something better again, until the final trade secures a Porsche 911.

Every trade is with a local Adelaide business. Each one is agreed by email, exchanged on a filming day and turned into a 30-second video. It should take 50 to 100 trades to get there, and we won't stop until we do.

We run it as a business, not a stunt. You get a clear proposal, a written agreement, a live public record of every trade and a framed certificate for your wall.

Three rules for every trade

  • Bigger and betterEvery trade moves up in value. No trade may go down.
  • Adelaide onlyWe trade with Adelaide businesses, for an Adelaide audience.
  • One video per tradeEvery trade gets its own 30-second video, posted daily on four platforms.
Eric Webb, smiling, in a dark jumper and collared shirt
Meet the founder

Eric Webb

I'm a 19-year-old raised in Adelaide, the oldest of four boys in a family of six.

Growing up, I watched my parents push through hard times to provide for my brothers and me. Ever since, my dream has been to bless them for everything they've done.

That's why I started Papercliptrade.adl: a fun, friendly Adelaide initiative that partners with local businesses to help the community and give back to my parents.

Age
19
Home
Adelaide, SA
Studying
Associate Degree in Ministry, then a Bachelor of Laws at Adelaide University from 2027
02 · Why partner with us

What's in it
for your business

  • Targeted local exposure

    Your business is featured in the trade video on all four of our platforms, seen by an audience concentrated in Adelaide. Bigger trades earn bigger features.

  • Close to zero net cost

    You give us an item worth a little more than the one you receive, so your net outlay is small.

  • A Certificate of Verification

    A framed certificate presented to you on camera. Hang it in-store to show customers you're part of the story, or in your window to draw in passing foot traffic.

Silver tier
Certificate IDP2P911-005-261031

Certificate of Verification

This certifies that

Your Business Name

completed Trade #05 in the Paperclip to Porsche 911 chain.

Item traded
Espresso machine
Value (AUD)
$750
Date
31 October 2026
Tier
Silver · Bracket 3
Eric WebbFounder
Certified Trade seal
VerifiedAdelaide, South Australia

Adelaide's kindness never died.

Try it

See your certificate

Type your business and the item you'd trade. This is the framed certificate we present to you on camera, in black board and silver foil.

03 · Your visibility tier

The bigger the trade,
the bigger your feature

$750
Silver · Bracket 3

A full video dedicated to your business

Named in the video title, plus one story post

Finale badge

Finale

The Porsche 911 trade
★The Porsche 911 trade Video featureThe series finale, dedicated to your business Additional visibilityHeadline billing in the documentary, a place at the celebration event and a premium edition certificate
Gold badge

Gold

$5,001 and above · premium partnership
7$50,001+ Video featureA full video plus a short follow-up feature Additional visibilityEverything in Bracket 6, plus logo placement in the finale video and documentary credits
6$20,001–$50,000 Video featureA full video plus a short follow-up feature Additional visibilityEverything in Bracket 5, plus a named feature in the final YouTube documentary
5$5,001–$20,000 Video featureA full video dedicated to your business Additional visibilityEverything in Bracket 4, plus a collaboration post co-published with you and a second story post after the trade
Silver badge

Silver

$501–$5,000 · a dedicated video
4$1,001–$5,000 Video featureA full video dedicated to your business Additional visibilityEverything in Bracket 3, plus a bio link mention until the next video
3$501–$1,000 Video featureA full video dedicated to your business Additional visibilityNamed in the video title, plus one story post
Bronze badge

Bronze

Up to $500 · shared features
2$101–$500 Video featureA segment shared with up to 2 other businesses Additional visibilityListed on the public partner list
1$0–$100 Video featureA segment shared with up to 5 other businesses Additional visibilityListed on the public partner list

From Bracket 3 upward, each bracket includes all the benefits of the brackets below it. Bronze trades are grouped so the early videos stay fast-paced.

04 · How it works

Five simple steps

  1. Step 01

    Send us your offer

    Tell us the item you can offer and its value, using the Be the Next Trade form or by email. We'll check it's bigger and better than the current item.

  2. Step 02

    Your trade is locked in

    We confirm your trade number, tier and feature in writing. Nothing changes hands yet.

  3. Step 03

    Filming day in December

    We agree a date and time with you by email and come to your business.

  4. Step 04

    Certificate presented

    We make the exchange on camera and present your framed Certificate of Verification.

  5. Step 05

    Your video goes live

    Your trade video is posted on all four platforms, and we send you the links.

05 · The bigger picture

Where the Porsche goes

When the chain reaches the Porsche 911, Eric will sell it. The money will pay off his parents' mortgage, and part of the proceeds will go back to the community through local not-for-profit organisations.

  • A family home, paid offPaying off the mortgage on the home Eric's parents worked so hard to keep.
  • Back to AdelaidePart of the proceeds goes to local not-for-profit organisations, so the whole city shares in what its businesses built.

Every business in the chain is part of that story. The finale will be told in a celebration video, a long-form YouTube documentary and the moment Eric tells his parents.

Adelaide's kindness
never died.

Proving Adelaide's greatness, one trade at a time
06 · Questions

Frequently asked

How much time does it take?

A few emails to agree the trade, then about 1 hour at your premises on filming day.

What do we need to provide?

The item you're trading, someone happy to appear on camera, and a spot with good light to film.

How is value assessed?

We agree each item's value with you in writing before the trade, using a receipt, the recommended retail price or an independent appraisal.

When and where is filming?

On a filming day in December, at your business. We agree the date and time with you by email.

Is the video labelled as advertising?

Yes. Partner features are clearly labelled, as Australian advertising standards expect.

What if the chain moves before we reply?

The Trade Tracker always shows the current item and its value. If you can still offer something bigger, you can still be the next trade.

What happens to the Porsche?

Eric will sell it. The money pays off his parents' mortgage, and part of the proceeds goes back to the community through local not-for-profit organisations.

Next steps

Lock in your trade

Tell us the item you can offer, and we'll lock in your trade.

Be the next trade Call